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PSA for PSF
This public service announcement for the Pacific Salmon Foundation accomplishes three key things. One-- it is beautifully shot and actually makes you want to fish. Second-- the integration of well-positioned and well-designed animation really drives home the important facts and story points. And third-- the call-to-action directly connects with the key audience; the anglers that fish the waters. For one 30 second ad, the execution is tremendous.