Animation Over Talking Heads
You're a bank and you're selling mortgages, financial services, etc. And obviously, you're competing with all other big banks. The standard solution for your advertising might be trying to show "real" people experiencing "real" moments... in either an over-the-top emotional fashion, or trying to be funny. No matter the execution, we-- the consumers-- have seen it before. This is why we feel the KeyBank animated commercials are so brilliant. First, they use what sounds like truly authentic people having unedited conversations as their script. Then you add really original animation that illustrates the key benefits of the spot in unique ways. Really, really unique animation. In the end, you stop. You watch. You listen. And hopefully, you remember or you react. Sometimes looking and sounding different is what you need to be stand out in a crowded marketplace. Animation can do this so much better than talking heads at times. Case in point.
