Pass the FRESHNESS Forward (maybe not!)
When we first heard about the product called Cottenelle Fresh® Flushable Moist Wipes, we chuckled at their tagline of "passing freshness forward". It's a clever hook that we were obviously attracted to. Then we saw their ad. Really? Is that what they expect friends to do? Pass moist wipes to one another? It's such an odd concept to think that women would want to "share the freshness" with their friends. But then we saw Cottenelle's other full length ad which starts off so bad... then becomes so over-the-top good... we weren't sure what to think. Watch the first 30-second spot, then watch the longer online video for "When Getting Fresh Goes Wrong." You'll see what we mean. We also believe the line of "I'll show you confidently clean" is going to stick with us for awhile.
