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Fresh Cut Grass Vodka, anyone?
Oddka is a new line of flavored vodkas expected to reach global production within the year. While other vodkas battle on purity and legacy, Oddka instead focuses on the unconventional market-- very unconventional. There are currently 5 flavors beyond their original, clear vodka. These include Apple Pie, Electricity, Fresh Cut Grass, Salty Caramel Popcorn and Wasabi. Yes-- you read those flavors correctly. By building a niche brand that markets to the adventurous consumer, Oddka truly has created a brand that provokes. It is a brand built around making you want to try their products based on being so left-of-centre... which it itself are the signs of a brave, confident brand.