Dog DoDo + Direct Marketing = Results
In an attempt to get dog owner's to scoop up their pet's poop, the Brunete Council in Madrid Spain created a "mechanical" pile of poop that would zip around the sidewalks to get noticed. It was a very unique solution (as you will see in the video), which we're sure wasn't cheap to produce. The results of this gimmick, however, didn't last. After the novelty of this marketing stunt wore off, the un-scooped poop returned.
But how do you top a mechanical pile of poop? Through a good idea, data, and good ol'' direct marketing as displayed in this video. Mind you, the surprise in the box did play a roll in increasing the amount of poop picked up on the streets by 70% we're sure.
