Are You Camera Shy?
'Camera Shy', a new video by Dove, explores why women hate being photographed as they get older. The ad is a result of research that Dove carried out in the UK which revealed that 9 out of 10 women admit they're camera shy, and often feel self-conscious about having their pictures taken because they do not feel beautiful.
What is always fascinating to us is that Dove is owned by Unilever, the same company that owns and markets all Ax products. So while Dove continues to create tremendous marketing campaigns that focus on women's self esteem, they produce Ax ads which can be easily argued achieves the opposite result.
No matter what you think of this dual marketing personality that Unilever has, you can't deny the effectiveness of this new video. They successfully capture the feeling women had when they were young and fearless in front of the camera. And the reminds us that self-esteem is only lost when you stop thinking you're beautiful.
