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I Spy a 'Mom'!
It was while Robbie was having some Wendy's French Fries that we spotted it. Mind you, Robbie did not need the fries... he just wanted some. But it was while eating them that we noticed the MOM in the logo. At first we thought no, but then we thought yeah. Why wouldn't a super brand like Wendy's add a secret message to their logo that spelled out MOM? They would want you to look that their new logo and associate their brand with your Mom. Home-cooked meals, good for you, nurturing... these are the feelings Wendy's wants you to have about their brand.
A quick search revealed that Wendy's is denying adding the Mom to their new logo, and says it is 'unintentional'. But this is Wendy's and for a giant brand like this, nothing is unintentional in our opinions.
Clever, Wendy's. Very clever.
