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Guiness Ghouls & Ghosts
This campaign was launched a few years ago, but it is still a clever promo for Guiness beer swillers. At local pubs and bars on Halloween night, each time a patron ordered a Guiness a ghostly shadow shaped coaster was given. These fun shapes kept with the spirit of the festivities of Halloween, and reinforced the brand through this clever low cost gift with purchase.
As you can guess, Guiness had a very good Halloween night.
