Soap Stories
The first time that we saw this clever campaign for the Tide laundry detergent, we were hooked. This comedic take on stains having a personality all their own, and the stains then wreaking havoc on a person's life, is a hilarious new spin on selling laundry detergent. In addition to broadcast spots, there was an accompanying viral campaign inviting people to create their own version of the ads to be submitted and posted online. That is how you connect a brand with your consumers.
