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One Man's Treasure...
Own a piece of NYC-- and that piece happens to be a piece of garbage. Artist Justin Gignac started selling NYC garbage back in 2001 after his co-workers belittled the importance of packaging design. Eleven years later, over 1,300 NYC Garbage Cubes have been sold and now reside in 30 countries around the world. We always say great packaging raises the expectations of the product. In this case, the product is great packaging, and it works.