Whether it's advertising or branding that makes us laugh, think, or something we just find clever... you will find it here. Welcome to Fresh Media's Orange Slice.
PSA for PSF
This public service announcement for the Pacific Salmon Foundation accomplishes three key things. One-- it is beautifully shot and actually makes you want to fish. Second-- the integration of well-positioned and well-designed animation really drives home the important facts and story points. And third-- the call-to-action directly connects with the key audience; the anglers that fish the waters. For one 30 second ad, the execution is tremendous.
Kid Brands Help the Cause
Feeding the children never seemed so simple. Using these iconic brands, Kansas Food Bank created a series of clever ads to promote their cause. By using a play on words, along with well known kid friendly food items, these ads relate to even the youngest of children.
Active Life The ACTIVE Life Movement is a non-profit organization, based in Austin Texas, focused on establishing an active American culture-- a culture where healthy lifestyles are supported, embraced and easily accessible by all. And how do you draw attention to this national health movement? Through very creative ads like these!
Saying So Much Without Words
Like other Orange Slices, you can see how strong ideas can carry the message of an ad and brand without using any words. These funny Gas-X ads by industry giant Saatchi & Saatchi continue to prove that point.
A Reminder About Your Thinning Hairline
Promotional products were never used quite as well as these memo pads from Pantogar revitalizer. With each memo sheet, you're reminded of the problems of hair loss as the "hair" on each memo becomes thinner and thinner. Simply ingenious.