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  • Orange Slice

    Whether it's advertising or branding that makes us laugh, think, or something we just find clever... you will find it here. Welcome to Fresh Media's Orange Slice.

  • What's for Dinner?
    Many wonder why is it so important to get produce from a different part of the world when you can get the same products down the road? Here are all the facts that most people ignore when it comes to buying their groceries. Hellmann's created this persuasive message to promote buying local over importing. The execution of this commercial brings shock value through its statistics and also hits home with the atmosphere. An extremely effective way to get this ever growing problem across to the public.


  • Glenn-- Meet John. John-- Glenn Gould.
    Working in downtown Charlottetown, we're all familiar with the new Sir John A. MacDonald statue that was placed at the end of Victoria Row. Little did we realize how similar it was to a Glenn Gould statue sitting in front of the CBC building in Toronto. When placing photos of these two important Canadians side-by-side, we wonder just what they would be talking about!

  • Dodd. Gordy Dodd.
    If you get satellite television, you might have spotted commercials for Dodd's Furniture & Mattress, located in British Columbia. For over 30 years, Gordy Dodd and him team have been providing Victoria with some of the best selection and quality furniture around. Over those 30-some years, we're not sure how many of them were filled with making commercials. Either way, Gordy Dodd knows how to have fun, and not take himself too seriously, when its comes to his TV marketing. They are corny-- and that's why we love them! Visit Dodd's Furniture & Mattress to watch all of their classic spots.


  • Social Media Addicts Association
    Do you find yourself checking to see if any new friends have added you, or if you have been tagged, in any photos lately? Are you starting to bruise from the people who POKE fun at the many quizzes you constantly send them? If so, maybe you should attend one of these meetings.


  • Fashion Faux Pas?
    Fashion designers push the fact that you should never wear the same thing twice, and that you should strive to be different-- yet these fashion designers are almost all wearing the same brands! By removing colour from some of the top fashion designer brands in the industry, it's amazing how similarities between the brands clearly appears. Is this because these simple, wordmark-based logos are supposed to have us subconsciously believe their brands are higher class? If so, all newcomers to the fashion industry have the foundation completed for how their branding should appear.