- A FRESH TOURFresh Media recently opened its studio doors to the next wave of creative in the video industry. Lisa Hill, Transitions Mentor from Holland College Adult and Community Education, recently facilitated a tour and Q&A session with some of her students and Fresh Media. As part of the Transition's program, the students got a tour of the Fresh Media studio and were able to interview Melody and Fresh Media on tips for creating video, building web sites, and other information about working at a creative firm.
Thanks to Janson, Ellen, Lorna and Lisa for a great morning of getting to know one another best of luck in the future. - THINKING PINK SUCCESSFresh Media is pleased to announce that Rachelle Kelly, Vice President of Sales for the Northumberland Condominiums, successfully reached her goal of raising over $10,000 for the Canadian Breast Cancer Foundation with her "Thinking Pink" campaign!
Rachelle recently created the 'Think Pink Luxury Haven'; a one-of-a-kind bedroom suite in the Northumberland Condominium decorated almost exclusively in pink, the universal colour of breast cancer awareness. The Think Pink Luxury Haven was the showcase room as part of an open house fundraiser held in October. A donation of $10 per person was requested for the tour with all proceeds being donated to the Canadian Breast Cancer Foundation.
With her continued hard work and drive to reach her goal, Rachelle was successful in raising the $10,000 for breast cancer research. A huge congratulations goes out to Rachelle for her amazing work.
Fresh Media was honored to have created all the marketing material for this fundraiser. - TALKING TRADESHOW MARKETINGMelody Dover was recently part of the "Maximize Your Tradeshow Investment", a workshop presented by the Greater Charlottetown Area Chamber of Commerce. Melody joined other panelists Jennifer Evans of Newcap Radio, and Tracy Singleton or Tourism Charlottetown, to discuss how Chamber members could enhance their tradeshow marketing skills. Thanks to all those that attended the workshop, and best of luck at the Biz 2 Biz Expo on October 18th.
- IN GOOD COMPANYFresh Media owner, Melody Dover, has had her profile published in the current edition of Understanding Canadian Business, a textbook which will be used in university curriculums across Canada. This is the sixth edition of the textbook published by McGraw-Hill Ryerson Canada. The book is considered a landmark in providing the most current Canadian and international topical coverage, to using dynamic structure that helps students connect with real business issues and creating groundbreaking and market defining items for professors and students alike.
Melody's profile describes how she went from being a graphic designer and illustrator to founding Fresh Media in 2003, and subsequently developed a one-woman firm with three clients into a multi-faceted creative advertising agency with a growing full-time staff and a roster of successful clients.
Thanks to all at McGraw-Hill Ryerson Canada for including Melody in this textbook. - PROVIDING A VOICEFresh Media is proud to be donating our services to create the brand identity, web site and advertising for Sage, the voice of child sexual abuse. This is a cause that all of us at Fresh Media believe in, and we encourage all Islanders to visit their site, www.sagepei.org, to learn more about this important cause and to find out how you can help.
- SINCEREST FORM OF FLATTERYEveryone at Fresh Media is proud of the brand identity we created in 2005 for The Guild, located in Charlottetown. We were especially proud when the logo received national exposure last year when it was profiled in the Canadian design magazine "Design Edge". And now... we've received the sincerest form of flattery!
Upon a recent trip off Island, we discovered a new nutritional product called Force G. Our eye was instantly drawn to the color scheme, the font choice, and most importantly-- the large red 'G'.
All of us at Fresh Media are pleased that our Guild logo creation was such a source of inspiration, and are certain that the sales of Force G will only grow thanks to the power of the letter 'G'!! - BDC ONLINE INTERVIEWAs a previous winner of the BDC Young Entrepreneur of the Year, Melody was recently invited to Montreal to speak on how receiving the award has impacted her business. Since winning the award, Fresh Media has grown from a one woman show to a creative staff of six, and business growth has doubled consistently over the past two years. Winning the BDC Young Entrepreneur of the Year boosted Fresh Media into the national spotlight and Melody was more than happy to share her experience with the BDC.
If you know of a young entrepreneur that you'd like to nominate for the award, we encourage you to contact the Charlottetown branch of the BDC at 902-566-7454. - LET'S TALK ABOUT BRAND!Melody was invited to speak at the recent Annual Conference of PEI Association of Exhibitions . In the morning, Melody spoke on Creating Brand Awareness and positioning techniques to give you an edge. For the afternoon, Melody talked about Creating Your Brand Plan. Thanks to Adele Moore of PEI Association of Exhibitions and all those who attended for inviting Melody to be a part of the conference.
- GLOBE AND MAIL PROFILEMelody and Fresh Media were recently profiled in the Globe and Mail's Report on Small Business Magazine. The Globe and Mail profiled eight entrepreneurs across Canada about the secrets for starting a company from scratch.
To read Melody's article, and the other business stories, click here. - ENTERPRIZE ATLANTIC 2007Robbie and Melody Dover were recently invited to attend Enterprize Atlantic 2007 at Dalhousie University. Enterprize 2007 is a nation-wide business plan competition where university students compete in one of North America’s largest undergraduate and graduate business plan competitions.
To capitalize on the competition energy, Dalhousie University simultaneously hosted a two-day business skills development conference. Melody was invited to be one of the panelists for "Solo-preneurs - How to Make it on Your Own", a conference offering insight into running a business by yourself. With Fresh Media being a one-woman show up until this past year, Melody offered her experience to students and other entrepreneurs on being a solo-preneur and taking the steps to assembling her creative team.
Fresh Media wishes to thank the organizers for inviting them to be a part of Enterprize Atlantic 2007. It was a great weekend of networking and meeting many future entrepreneurs.