- MERRY GIFTMAS UPDATEWe recieved this wonderful update on our Merry Giftmas gifts to the Pediatrics Department of the Queen Elizabeth Hospital.
"The toys that you donated last year at Christmas have placed many smiles on the faces of our youngest patients and their families. We have used your gifts to give to each child at the time of their admission. Thanks again, Melody, for your generous gift.
Best wishes to you and your staff for a Very Merry Christmas!!!!"
Pam Burey, RN BScN
Nurse Manager - Pediatrics, Pediatric Clinic, Asthma Clinic
Queen Elizabeth Hospital - PEI PORKTOBERFESTAs October ended, our latest food campaign wrapped up as well. PEI Porktoberfest was a month-long campaign created by Fresh Media, and in partnership with The Prince Edward Island Hog Producers, Hometown Pork, the Department of Agriculture and Forestry and PEI Flavours.
The campaign encouraged local chefs to build the ultimate gourmet Island pork sausage on a bun. Fifteen restaurants joined in on the fun, with none of them previously offering pork sausages on their menus.
The love for local resulted in over 2,800 sausages during the month of October! Winning the culinary title of Best PEI Porktoberfest Chef were Geoff and Debbie Crowther of the Kitchen Witch in New London with their recipe Island Magic, the only 100% gluten-free entry.
We also wrapped up the "Home Chef Challenge" as part of the campaign, where we have over 60 entries submitted and over 2,614 votes cast. Holly Fraser won the Home Chef Challenge for her creation, “Three Pigs Go To Cuba,” featuring sweet Italian pork sausages, Island bacon and roasted pork, dill pickles, gruyere cheese, and mustard on a grilled panini bun.
While weÂ’'re proud to say that PEI Porktoberfest helped to put a spotlight on the IslandÂ’'s hard-working hog farmers, as well as the local markets that sell our pork... we must admit that neither were the highlight of the campaign. That honour goes to having Rick Mercer, host of CBCÂ’s Rick Mercer Report, end one of his shows by telling viewers that when on PEI, to enjoy PEI Porktoberfest. And then follow it up with the line--
"PEI Porktoberfest. Where lobsters breathe a sigh of relief".
Having Rick mention our campaign as part of this show... priceless! - PEI OYSTER SOCIETYLike PEI Oysters? Never tried one before? Well, now you can become a part of the Prince Edward Island Oyster Society by tasting just one!
At Fresh Media we worked with the Prince Edward Island Aquaculture Alliance to develop the latest Island tradition of being 'shucked in' to the PEI Oyster Society by stating The Oath and toasting with a freshly shucked PEI Oyster. For the month of August participating restaurants will shucking in Islanders, and visitors with this local delicacy. Won't you try a salty kiss?!
For more information on the PEI Oyster Society visit www.peioystersociety.ca - DESIGN EDGE FINALISTWe are excited to announce that we are a finalist in the Design Edge Regional Awards for Atlantic Canada's Best Campaign for our PEI Burger Love campaign. They are just one of two firms selected as finalists for this category, with the other finalist having offices in both Halifax and Toronto.
The Regional Design Awards is produced by Design Edge Canada, Canada's leading media brand for the graphic design industry, with a full suite of award-winning print, web, e-mail, social media and event properties engaging designers across the country.
We're proud to represent PEI on this regional and national level. If anything, we hope that these awards and recognition reminds people that you do not need to hire off-Island to get effective and creative marketing. - AIM CONFERENCE WINNER!!!!We are hounoured to have awarded with the title of Best Social Media Campaign in Atlantic Canada at the Atlantic Internet Marketing (AIM) Conference held in Halifax!
The AIM Interactive Awards celebrate exceptional Atlantic Canadian digital marketing work and positive contributions to the region's Interactive industry. The best Social Media Campaign was measured by overall creativity, use of media, execution, and measured impact.
Fresh Media's creative work for the 2012 PEI Burger Love campaign was selected as the best Atlantic Canada social media campaign from a record number of submissions.
The Best Social Media campaign was judged by Collin Douma, VP Global Digital Planning Leader at BBDO New York. Collin has over 16 years of digital experience ranging from strategic consulting for social media to social strategy and digital planning on international brands.
When announcing our win, we were thrilled to hear Collin say that we were hands down the best entry. He said that we kept the product in the centre, drove participation from consumers, promoted the many layers of PEI charm, and even taught him that there is great beef on PEI!
We are extremely proud to be the first PEI marketing company to win a social media award as selected by our industry peers. - HOLLAND COLLEGE PANELThe Recruitment Department at Holland College recently asked Melody to be a panelist for their careers presentation to Adult Education students at the College. The panel was put together to give students a better understanding of specific College programs, by having successful graduates speak on how the programs helped them in their careers.
For her part, Melody spoke on the importance Holland College had on her career, as she is a graduate of both the Graphic Design and Interactive Multimedia programs.