WELCOME NEIGHBOURA VERY PORKY OCTOBERMONSTER HOUSE RETURNS CREATIVE PROBLEM SOLVING PRESENTATION AT UPEITHE DO GOOD IDEAULTIMATE GIRLS NIGHT OUTPORKTOBERFEST RETURNS FOR 2ND YEARTALKING PEI BEEFSTART WITH PLAY CAMPAIGN LAUNCHPRINCE EDWARD ISLAND CONVENTION CENTRE BRANDINGPEI OYSTER SOCIETY RETURNSCERTIFIED WAGYU BEEF LAUNCHES IN 80 ONTARIO STORES PEI BURGER LOVE 2013 RESULTSPEI BURGER LOVE IS BACK!BUY POTATOES + SUPPORT THE MUSEUMPEI IS MY HOME CAMPAIGN LAUNCHSHARING WITH STUDENTSPROFILED IN EMPLOYMENT JOURNEYYOU TUBER IN THE NEWSKICK OFF THE YEAR WITH A FRESH MEDIA CALENDAR
- WELCOME NEIGHBOURWe are pleased to announce that our Fresh Media headquarters has gotten a bit more cozy. The Canadian Federation of Independent Business will be joining us as our new tenant at 87 Pownal Street. As supporters and advocates for businesses of all sizes we are thrilled to have this national organization next door.
Welcome Erin, we look forward to meeting up in the kitchen on coffee breaks! - A VERY PORKY OCTOBERIslanders have once again proved they have an appetite for supporting local! This was the second year for PEI Porktoberfest, a campaign created and marketed by Fresh Media. The first year of Porktoberfest had sausages as the featured culinary dish, with 15 restaurants competing for the Best Chef title. This year, the featured dish switched to gourmet pulled pork sandwiches and saw the number of participating restaurants jump to 32 locations.
The success of this year's campaign is in the numbers. The inaugural PEI Porktoberfest sold 2,833 sausages. This year, there was a huge spike in sales with 12,975 sandwiches being sold. This resulted in 4,537 pounds of PEI pork being served up to Islanders in just 31 days. Combining the purchases of just the pork sandwiches this October, there was over $144,000 in sales.
When the final votes were counted, 'The Pudgy Piggy Pasty' pulled pork sandwich from Kent Wilson and Philip Scales at the The Old Triangle were the Best Chef winners.
We are just tickled pink by the results of this year's PEI Porktoberfest, and thank everyone who supported our PEI Pork industry! - MONSTER HOUSE RETURNSSince 2010, Fresh Media headquarters transform each Halloween into 'Monster House', and it returns for a 4th time this year.
From October 28th to the 31st, our building at 87/89 Pownal Street in Charlottetown will be adorned with Monsters; from a mutant ballerina, robot mermaid, and dragon fireman, to a spider cheerleader and more@ While the over 36 different monstrosities can be seen during the day, it's at night when the characters really come to life as they glow from all windows.
We invite you to drop by with your little kids and big kids to take in the Monstrosities! - CREATIVE PROBLEM SOLVING PRESENTATION AT UPEIThanks to Amy MacFarlane, Academic Director forBusiness Co-op program at UPEI, for inviting Melody to present a student seminar on 'Creative Problem Solving'.
The seminar took the students through the steps of approaching a challenge head on, and then turning the solution on its head to find a new direction for the outcome. From an interactive workshop through to the real-life solution, the students were introduced to the process that Fresh Media carves out when look for a 'What If' moment for any business challenge for our clients. - THE DO GOOD IDEAIn lieu of a splashy anniversary party to celebrate 10 years in business, we wanted to give back to the people in our Island community whom we've worked beside over these last 10 years. We felt the best way to do this was to use our skills and creativity to help launch a new and local goodwill idea.Through this promotion, we hoped to promote local in a whole other way.
We were looking for a group who may have a great new idea to help their community, and the passion to pull it together, but limited funds to get it off the ground. That's where we felt we could help!
A single prize donation of $10,000 worth of creative services would go towards the development of the brand, messaging, strategy, plus marketing materials for print and digital, as well as promotion of the idea through several mediums.
We were really wanting to help a group who had a new and exciting idea that will truly help out communities. We expected it would be tough to select the winner because we knew Islanders would some great ideas to share.
And they did!
It was a tough decision to choose just one of the submitted plans, and we were greatly moved by the passion and commitment demonstrated by all of the 27 submissions. But in the end, we selected the ALZHEIMER SOCIETY OF PRINCE EDWARD ISLAND!
We look forward to sharing more of the story in the coming weeks, but for now we are just thrilled to be helping this organization.
Thank you PEI for going on this search with us. We love that you wanted to give back just as much as we do at Fresh Media. - ULTIMATE GIRLS NIGHT OUTWhen it comes time to celebrate women, Fresh Media is always ready to set up to the plate. And we were especially happy to join the committee and offer our creative services to help launch the 1st Annual Ultimate Girls Night Out - An Evening in Manhattan - with the PEIBWA. The night was a stunning success, and we couldn't be more pleased with the positive feedback we heard from ladies throughout the evening.
We can't wait for next year! - PORKTOBERFEST RETURNS FOR 2ND YEAROctober will soon be known for pink for a second reason!
PEI Porktoberfest returns for a second year with even more participating restaurants and PEI porky goodness to share across the Island. With 32 participating restaurants from Georgetown to Mill River, the Island is indeed porky from tip-to-tip with gourmet PEI Pulled Pork Sandwiches. That's right, this year we are celebrating Island Pork with Chef-Styled Pulled Pork Sandwiches all made with 100% PEI Pork.
We are proud to have another Fresh Media local culinary campaign launching in our province, and to showcase what amazing food we have here in our own backyard.
For all of the delicious details visit www.peiporktoberfest.ca - TALKING PEI BEEFWe were proud to have Melody recently speak at the Culinary Alliance 'Beef Buyers Tour and Beef Summit'. Having the opportunity to share what makes our Island Beef so great, and- of course- the virtues of PEI Burger Love, made for a great way to share our love of local products and Island agriculture.
- START WITH PLAY CAMPAIGN LAUNCHThe early developmental years of a child are critical when it comes to skills development. And it all starts with play!
Working with the Early Childhood Development Association of PEI, we are proud to have launched the 'Start with Play' campaign. The campaign profiles the certified professionals who help our Island children learn important developmental skills through play.
Developing the direction, brand and messaging for the campaign, we worked with the client and local Early Childhood Development Centers to showcase how children discover, create, cooperate, problem-solve and learn through play. Showing the world at a child's level through video and photos, we captured the natural discovery and learning moments of children at all pre-school age levels. The campaign was delivered through television broadcast advertisements, as well as movie theatre spots, posters distributed to all childcare facilities, and an online micro-site to provide further information for parents.
We have to say that the photo and video shoots were the highlight of this project for us. Seeing kids being kids- the joy on their faces and the sense of wonder- made us all feel like kids again!
Visit www.startwithplay.ca for more information. - PRINCE EDWARD ISLAND CONVENTION CENTRE BRANDINGOne of the most spectacular architectural structures of our Island now exists on the fringe of the Charlottetown Harbor. A beacon for conferences, meetings, events, entertainment and weddings, it is sure to endure for decades.
We couldn't be more proud to have worked with their team to develop the Brand Identity for this new facility; knowing that our creative will co-exist with each and every event that happens within its walls. - PEI OYSTER SOCIETY RETURNSThe PEI Oyster Society has returned for a second year, and we here at Fresh are very happy to see it continue to grow. We came up with the idea, wrote the Oath, plus developed all of the creative for the Oyster Society. When we partnered with the PEI Aquaculture Alliance for the campaign, our goal was make shucking a fresh PEI oyster one of Prince Edward Island's defining culinary experiences. Since we launched the idea last year, we've seen kids, adults, groups, conventions, wedding parties and celebrities become members of the society.
One of the best moments, however, was recently visiting a small, family run restaurant in western PEI and hearing how much they have embraced the Oath and idea. They have been proudly shucking in members to the Oyster Society since we launched the campaign, and they told us first hand just how pumped they are to recruit even more members this year.
We hope for another great summer of new oyster recruits, and watching the Oyster Society become the 'screeched in' of PEI! - CERTIFIED WAGYU BEEF LAUNCHES IN 80 ONTARIO STORESCertified Wagyu Beef is a new brand which recently launched in 80 Zehrs and select Loblaws stores across Ontario. We developed the branding, packaging, plus digital for this premium product of gourmet Wagyu Beef Burgers.
While it goes without saying that we are huge supporters of Island Beef, we are very proud to have branded this Japanese Beef product. We're especially proud that sales are going very well, with some locations even selling out the first weekend it hit the shelves.
Wagyu literally translates to Japanese cattle, and is famous to its intense marbling, flavour, and high level of healthy fats. Our branding works to compliment the 'Emperors of Beef' and showcase the true hero of the packaging-- the beef itself. - PEI BURGER LOVE 2013 RESULTSWe had a plan for growing this year's PEI Burger Love. And as the 3rd annual PEI Burger Love ended on April 30th, we couldn't be more thrilled with the results!
In 2012, we sold 16,150 burgers. This year, our campaign sold an astonishing 46,204 burgers in just 29 days! That's equivalent to 1,593 burgers a day, or approximately 1 burger sold for 3 three Islanders. That's also 21,917 pounds of beef or 350,668 ounces!!
Sales for just the burgers equalled a staggering $580,008.62. If you were to add in the additional sales for sides, beverages and tips, it is estimated that the campaign generated well over $810,000.00 in just one month.
As for the big announcement everyone was waiting for, the 2013 Most Loved Burger was THE SMOKIN' FOX by PHINLEY'S DINER! The difference between first and second place was just 0.11 points, which shows not only how tight the competition was, but also the quality of the burgers created.
PEI Burger Love was a 2 1/2 month commitment from our team, as well as 24/7 social media (which had a combined 10,660 Facebook/Twitter interactions in 1 month!). To know how much of an impact our campaign had for our farmers, markets, restaurants, servers, chefs, and so many more... all we can say is THANK YOU PEI for supporting local and PEI Burger Love!!! - PEI BURGER LOVE IS BACK!PEI Burger Love will be returning for the third consecutive year to celebrate 100% Island Beef and this year we have even more ways to indulge. With a record 31 restaurants participating from tip-to-tip across the Island it will be the beefiest year yet!
For all of the juicy details go to www.peiburgerlove.ca - BUY POTATOES + SUPPORT THE MUSEUMW. P. Griffin, a long-time client, had invited us to participate in this new fundraising initiative for The Canadian Potato Museum, formerly the PEI Potato Museum. The concept was to have a new brand developed, new package and promotion for the Potato Museum via W. P. Griffin potatoes, with 25 cents per bag sold donated to the Museum. We jumped at the chance to help!
Being lovers of spuds and supporters of all things Island, we knew we could bring this concept to life. We created a new brand name and package that showcased the mix of heritage photos and support for this cause under the promotion of Heritage Netted Gems. Sobeys stores across Atlantic Canada were keen to help with the cause, and were key in the distribution and selling of this specialty product in support of the Museum.
Through creativity, donated time, and a worthy recipient for the donations, we are thrilled to see outcome. The positive response from the press, as well as 198,000 bags sold, has resulted in $50,000 being donated to The Canadian Potato Museum!
These Heritage Netted Gems were transformed into a well-deserved donation for this non-profit organization. - PEI IS MY HOME CAMPAIGN LAUNCHWhat started as a request for a diversity promotion soon grew into the idea of bringing all Islanders together to celebrate and talk about what makes PEI home for them.
Working with the Department of Innovation and IIDI, we recruited, coordinated, and interviewed a cross section of Islanders who have decided to call PEI home. From every age, gender, demographic, and culture we heard stories that touched our hearts. Over 20 hours of footage was whittled down to two videos that capture the spirit of what it means to move to a new place and to be welcomed with open arms. Islanders are known for being great hosts, but the stories revealed a much deeper connection for all who participated.
These wonderful folks, who told candid stories of having Islanders help them when they were in need, to knowing the name of the farmer that harvests their food, to the next generation of young Islanders - some of whom have had a bumpy road to immigrate to Canada - are thriving in this supportive and inspiring province.
PEI Is My Home is truly one of our proudest campaigns we have created. So much so, that the province is gifting 'PEI Is My Home' shirts to new Canadians sworn in at local citizenship ceremonies.
We are proud to call PEI home!
Click here to watch the videos. - SHARING WITH STUDENTSMelody was most recently asked to share her story of entrepreneurship with Mrs. Dixon's class at Charlottetown Rural. Navigating the halls of a busy High School is kind of like being in business: you are always looking for a new door to walk though, a new face to meet, and someone to help along the way.
The class was wonderful to talk with, and their questions were impressive and deeper than one may expect - such as, "How did you start?", "What is your best advice for starting a business?" or "What did you sacrifice for your business?".
Their keen interest in how Fresh Media evolved from a personal creative mission to the Power of What If was greatly appreciated. We look forward to seeing these bright young minds venture into their chosen career path and maybe even through our door some day.
Thanks Mrs. Dixon for giving Melody the chance to share, connect and engage with your class. We are sure they liked their Fresh Media goody bags too! - PROFILED IN EMPLOYMENT JOURNEYThanks to Stella Sheppard and the Employment Journey for the lovely profile of Fresh Media in the latest issue. Although this interview took place in October 2012 during Small Business Week at a presentation given by Melody Dover, we are happy to see it in print.
Thanks Employment Journey for taking the time to profile small businesses such as ourselves. It's great when a publication like this takes an interest in all employment and business opportunities across PEI. - YOU TUBER IN THE NEWSWe were pumped to see Tater Talk with You Tuber getting press for the Prince Edward Island Potato Board and all of our Island potato farmers. This caught the attention of press at the Royal Winter Fair in Toronto, industry advocates as well as local press.
Tater Talk with You Tuber was created as a new format for the PEI Potato Board to connect with consumers, and above all else get people talking about why they love our PEI Potatoes. Being Islanders who love to talk, we thought that having this fun video booth set up would be just the ticket. And it was! In only 7 days at the Royal Winter Fair in Toronto, there were hundreds of video testimonials.
The stories shared were endearing, funny and even nostalgic. One woman and her daughter spoke fondly of her father coming to the Royal each year to get a taste of PEI Potatoes, while another elderly lady spoke of eating PEI Potatoes each day as a child. Knowing PEI potatoes are good for you is a given, but hearing just how much they are loved was good for the soul.
If you see the Tater Talk with You Tuber booth, pop in and let us know what PEI Potatoes mean to you. - KICK OFF THE YEAR WITH A FRESH MEDIA CALENDAREach year we send our clients a nifty little Fresh Media desk calendar. We have extra to share, so if you are in the market for a 2013 calendar, just let us know and we would be happy to send one along to you.
