CHRISTMAS CHEER FOR KIDS AT THE QEHBEST IN CANADA AWARD!NOMINATED FOR NATIONAL AWARDGRADY BEAN - SAMUEL'S COFFEE HOUSESPERENZA - AFTER SCHOOLPEI IS MY HOME - REFRESHMASK OF THE CROWSEAST COAST JUDGE FOR CANADIAN ONLINE PUBLISHING AWARDSNEW MEMBER OF CANADIAN AGRICULTURE MARKETING ASSOCIATIONA FRESH FACE FOR A SUMMER TRADITIONPEIBWA SYMPOSIUM 2014HOW DESIGN LIVE - BOSTON OVER 92,000+ BURGERS IN JUST 30 DAYS!PEI BURGER LOVE IN THE INTERNATIONAL SPOTLIGHTSHARING PEI BURGER LOVE WITH CANADIAN 4-H MEMBERS TALKING PEI FOOD MARKETING AT M.E.A.L. ROCK THE BOAT MUSICFESTNORTH CAPE COASTAL DRIVE - COASTAL ROADSIDE ATTRACTIONSTEN YEAR REVIEW
- CHRISTMAS CHEER FOR KIDS AT THE QEHIn 2012 we donated santa sacks full of toys and gifts to the Queen Elizabeth Hospital Pediatrics Unit, and this year we did it again!
On December 12th, we took a little break from our regular office day to deliver some very special gifts to the QEH Pediatric Unit. Santa sacks filled to the brim with goodies to cheer up kids who may not be able to make it home for the holidays or may just need a little pick me up. These are the kinds of things that make Christmas even more special... giving the gift of a smile.
For more photos visit our Facebook Album of our visit! - BEST IN CANADA AWARD!We are very proud to announce that Fresh Media was recently awarded with the Canadian Agri-Marketing Association 'Best of CAMA 2014 Integrated Marketing Campaign' award for PEI Burger Love!
With chapters across the country, the Canadian Agri-Marketing Association (CAMA) is a network of agricultural marketing and business professionals focused on improving the marketing and communications sector of the industry throughout the value chain, and is the only cross-industry association for agriculture.
Fresh Media was the only agency east of Quebec to be a finalist, and we were competing against major agencies across Canada who submitted campaign entries for large international brands. With the award, Fresh Media is the first PEI company to have been recognized with a CAMA award.
The one-month PEI Burger Love campaign sold 92,168 burgers this past April, creating an economic impact of $1.1 million in burger sales alone. This was equivalent to 3,000 burgers a day, equalling over 42,000 pounds of beef consumed.
The Integrated Marketing Award category focused on campaigns targeted to sell a product or service, or targeted to raise awareness or position the brand of a company, product, service or issue, and uses a multitude of communication elements.
Nominees for the Integrated Marketing Campaign were judged for Planning, Development, Graphics, Execution and Results. Judges were members of other marketing firms and agencies from across Canada.
In addition to winning this award, we were selected as 1-of-3 finalists for 'Best In Show', further showcasing the recognition we received from their marketing peers.
We are very proud to represent PEI on this national level, and we hope our nomination reminds people that with hard work and a creative campaign, award winning results can happen here at home. - NOMINATED FOR NATIONAL AWARDWe are very proud to announce that we were recently listed as one of five finalists for a Canadian Agri-Marketing Association ‘Best of CAMA 2014 Integrated Marketing Campaign’ award for our PEI Burger Love campaign.
The Canadian Agri-Marketing Association (CAMA) is a network of agricultural marketing and business professionals dedicated to improving the marketing and communications sector of the industry throughout the value chain. The Best of CAMA awards celebrates the best in Agri-Marketing across Canada, with nominees judged for Planning, Development, Graphics, Execution and Results.
This year was the forth year of PEI Burger Love, our local one-month food promotion that we created as a way to shine a spotlight on our Island beef industry and talented local chefs.
When the grills cooled down at the end of the 2014 campaign, there were 92,168 burgers sold which was an 100% growth from the previous year. That’s equivalent to over 3,000 burger a day, with 42,083 lbs of beef consumed. The economic impact of just the burger sales alone was over $1.1 million.
The Integrated Marketing Award category focuses on campaigns targeted to sell a product or service, or targeted to raise awareness or position the brand of a company, product, service or issue, and uses a multitude of communication elements.
It's the first time an Island marketing company has ever been shortlisted as a finalist for a Canadian Agri-Marketing award. And we hope our nomination reminds people that with hard work and a creative campaign, award winning results can happen here at home. - GRADY BEAN - SAMUEL'S COFFEE HOUSEWhen you loose someone special in your life, you do everything you can to hold on to a little bit of their spirit.
Moyna from Samuel's Coffee House in Summerside wanted to do just that. After the sudden loss of Josh Grady, a long-term employee, she wanted to honour him with the creation of something to give back to the community in the same spirit of positivity that he embodied. With her vision of having a special blend of bean created in his name with the profits to be donated to organizations of his family's choice - Grady Bean emerged.
Working with Moyna to capture the pure joy of Josh's life, his goodwill to all, and beauty he saw in every day, we worked with her to develop the identity for this very special project. Reviewing thoughts, words and stories from his friends and family, we soon gained a profound respect for this well-loved young man. A generous soul who truly brought joy to those he touched. Working as a barista had been one of his goals, and through that we learned of his love for African coffee, nature, and all things outdoors - even tree planting.
The Grady Bean brand identity took shape with the spirit of nature rooted in each cup. The cup illustrates the artistry of a barista with the pattern in the design, along with the attachment to earth and nature as depicted as the tree roots-- just as Josh was rooted deeply in all of the relationships he shared. The bag label design includes a photo of Josh leaping off of the rocks at Seacow Head, a regular haunt, as well as his own mantra 'Have a Beauty Day' and his signature. All of these elements came together to remember the young man who left his mark on so many.
When designing something so special to someone's family and friends, we took into consideration every detail and how it would best honour Josh. And we are very happy to know that his family have been so positive about the design and tribute. And we hope we've done Josh proud too. :) - SPERENZA - AFTER SCHOOLFinding the perfect spot for your kid to go after school can be a challenge. Making sure it covers more than just babysitting can be a chore. That's where Sperenza After School comes in. On the heels of their successful summer camps, they saw the opportunity to carry their vision for holistic, well- rounded fun for kids into a new After School program.
We worked with founders Mike and Vernon to craft, develop and create the launch of this new offering. With their dedication to every detail on the time spent with the kids being purposeful and energizing, we tapped into that spirit to develop the support materials to help them get off the ground. Highlights of our work included brand positioning, creating a wordmark to embody the spirit of the program, copywriting, print materials, digital files, plus an e-blast to reconnect with their current customers. Sperenza may be the new kid in town after school, but we expect to see them stick around for years to come.
To learn more visit https://www.facebook.com/SperenzaPEI
- PEI IS MY HOME - REFRESHWorking with Island Investment Development Inc (IIDI) in 2012, we developed a series of videos called 'PEI IS MY HOME'; straight from the heart answers from home-grown Islanders, as well as a Islanders by choice, as to why they call PEI their home. These videos have been shared through social media, as well as used as promotional tools for recruitment and repatriation by IIDI. One of our interviewees in the videos even said that it helped a family from her hometown in Russia make the decision to move to Prince Edward Island. :)
As a re-fresh to the messaging, we worked with IIDI on the development of a new brand identity that they could use within their departments for recruitment. The new brand identity reflects the shape of the Island in an abstract form depicting the patchwork of our landscape. The angles of the Island icon could also be interpreted as origami style showcasing the connection of each section of the Island as a the multiple cultures coming together. The patchwork theme is carried through with the font styled to show the assembly of many sections coming together to form the message.
We certainly hope Islanders new and old wear this new logo with pride! - MASK OF THE CROWSWe love when clients let us stretch our creative legs!
Discover Charlottetown wanted a unique way to promote the \'Art in the Open Festival\' off-Island with a focus on the March of Crows event. With this being a costumed experience where participants \'become\' the art, we presented the idea of creating a mask that the public could download to help them get started on joining in on the fun.
The mask was created in a fun and creative manner with a series of statements highlighting the different events throughout the festival. While the mask takes center stage, the marketing included both print and digital promotion.
We have to admit, we kinda love it. CAW CAW! - EAST COAST JUDGE FOR CANADIAN ONLINE PUBLISHING AWARDSMelody has been selected to be one of the judges from across Canada for the Annual Canadian Online Publishing Awards. As the only representative from Prince Edward Island, Melody will offer her insights and experience to help with the selection of winners for this year's entries.
It's pretty cool to have Melody be one of the 89 hand-picked judges; whose talents range from Designers, Journalists, Creative Directors, Producers and Strategists, and other professionals who work within the realm of digital media. She surely is in good company!
Best of luck to all of the entrants. We can't wait to see who rises to the top!
Go to website
- NEW MEMBER OF CANADIAN AGRICULTURE MARKETING ASSOCIATIONBeing a marketer of local and agricultural products, it seemed like a no-brainer to become a member of the Canadian Agriculture Marketing Association. By doing so, we are now the only member east of Quebec, and we are actually an official member of the Ontario chapter since there is no current Atlantic Chapter.
We're proud to be representing PEI and Eastern Canada as a voice for Agricultural Marketing in our region.
Go to website - A FRESH FACE FOR A SUMMER TRADITIONWe've been fans of the Drive-In experience long before the Brackley Drive-In became the exceptional family tradintion it is now. Being movie and retro-style fans this project was more than fun for all of us at FM! Creating custom illustrations for the cast of cartoon characters to working on a stellar new responsive website with an easy to use CMS system for the team at Brackley Drive-In to keep their customers up to date on the fly.
Now, where's the popcorn?!
Go to website
- PEIBWA SYMPOSIUM 2014It was a wonderful to have Melody speak at the PEIBWA Symposium May 29th, 2014. Taking time out of our busy schedule, Melody shared her journey of becoming an Entrepreneur, the bumps along the road and the Power of What If - all wrapped up in a top ten list of what she would have told herself prior to starting Fresh Media. Co-presenters Bonnie Stewart and Julia Rivard Dexter were fantastic, and kudos to the organizers and the hard working team at the PEIBWA office for pulling together an exceptional event. Plus, thanks to the amazing women attending for making the day even better. A truly inspiring, positive day for us all!
- HOW DESIGN LIVE - BOSTONMelody represented PEI as an attendee at the annual HOW Design Live conference in Boston. A week long education and inspiration driven event that welcomed over 3000 creative people from around the world. From lectures on business, creative writing, inspiration, idea development, marketing, and launching new products, it was chockfull of learning. Plus, the opportunity to meet Johnny Earle (AKA Johnny Cupcakes), legendary designer Bob Gill, and creative genius Stefan Sagmeister were some of the most amazing moments.
For all designers, if you ever get the chance to attend - go for it! - OVER 92,000+ BURGERS IN JUST 30 DAYS!From launching the campaign in the middle of a snow storm, to 1.4 million page views in 30 days, to the final number of burgers sold, the 2014 edition of PEI Burger Love is not one we will soon forget. And if anything, we feel that PEI has now earned the right to proclaim itself the Burger Capital of Canada.
The competition to determine this year's Most Loved Burger jumped from 31 to 54 restaurants, and included locations from across the Island. Each restaurant showcased Island Beef through custom gourmet hamburgers, which hungry Islanders were encouraged to eat and then vote online to help crown PEI's Most Loved Burger.
The first year of PEI Burger Love sold 5,517 burgers. In 2013, the campaign sold over 46,000 burgers. This year, that number jumped to 92,168 in just 30 days. This equals over $1,159,000 million in burger sales alone. When we factor in sides, beverages and tips, it is estimated that the economic impact of the campaign was over $1.8 million in just one month. That also equals over 42,000 pounds of beef!
For the Most Loved Burger, the winner was decided by the restaurant which had the best average rating from online voting. With a very tight margin of just 0.11 points separating first place and third place, the Most Loved Burger for 2014 was The Gatsby from Sims Corner.
Fresh Media cannot thank everyone enough for supporting PEI Burger Love like they did this year. It's tremendously rewarding to see our idea for supporting our beef industry become so universally loved by all Islanders. And we look forward to seeing how we PEI Burger Love can grow from here! - PEI BURGER LOVE IN THE INTERNATIONAL SPOTLIGHTWe love promoting local and spreading the word about Prince Edward Island, but gaining exposure for both at the same time is even better. PEI Burger Love was recently promoted on Food & Wine Magazine's website through a new blog entry. Yes – you read that right. We just got PEI Burger Love promoted internationally through the ultimate culinary brand FOOD & WINE!
Not only did they blog about PEI Burger Love, they also tweeted about it to their over 941,000 followers, and on their Facebook which has over 527,000 Likes. Having that kind of exposure for the event that we created and own is one of the highlights so far this year.
Check out the blog here. - SHARING PEI BURGER LOVE WITH CANADIAN 4-H MEMBERSWe were happy to share the story of PEI Burger Love with over sixty 4-H members from across Canada here on PEI for their Canadian Citizenship Session. Not only did we talk about PEI Burger Love, the group was lucky enough to dine on some 100% Island Beef burgers from BOOMburger at the same time. Thanks again to 4-H PEI for organizing this opportunity to talk about our successful PEI Food Marketing Campaign - PEI Burger Love.
- TALKING PEI FOOD MARKETING AT M.E.A.L.We were proud to have Melody speaking about PEI Food Marketing at the Heritage M.E.A.L. event at the PEI Farm Centre on April 3rd, 2014. It was a wonderful turnout of 175 people all gathered to discuss local food, agriculture and the future of food development for our province. The presentations ran the gamut from the history of agriculture, to bootlegging, collecting seaweed, organic farming, cooking/supporting local, marketing, to what the future may hold along with the Legacy Farm development at the Centre. Not only were the conversations great, so was the food cooked by the volunteers to feed to crowd of all ages gathered to celebrate our local food culture.
- ROCK THE BOAT MUSICFESTIf you've ever ventured to Tyne Valley, Prince Edward Island, during the Tyne Valley Oyster Festival than you know just how much of a rollicking good time they create. From shucking championships, to feasting on endless fresh PEI Oysters they really take pride in hosting visitors from around the world. So, when they contacted us to help them name and brand their new music festival, we were pumped to bring our best creative!
Through reviews, research, and brainstorming we presented varying options for the name, but Rock the Boat Musicfest was the hands down winner. From there we worked with our team to develop the best brand identity options to represent the newest musical festival for the PEI. We are thrilled to see our client take on this new event as a part of their legacy with the Tyne Valley Oyster Festival and look forward to a 'shucking' good time at the concert! - NORTH CAPE COASTAL DRIVE - COASTAL ROADSIDE ATTRACTIONSWe are proud of our Island roots and even more so when we get the chance to help promote the beauty of our Island landscape and our down home genuine hospitality.
Working with Neal Gillis we created four storybook videos of the sprawling coastal experiences of Western Prince Edward Island for the North Cape Coastal Drive tourism association.
Everything from culture, the sea, artisans, only in Western PEI wonders and of course fresh PEI Oysters are profiled. Not only did we have one heck of a good time touring the region, the folks who shared their stories truly showed us just how much they love this end of the Island... and you should too!
Check out all the Coastal Attraction Roadshow videos here>> - TEN YEAR REVIEWAs we kick off the start of another new year, Melody wanted to share her Top Ten Best Moments, Weirdest Moments and Lessons Learned over the first ten years of Fresh Media.
Click on the link below to view the PDF of her compilation of thoughts, and reflections of being in business for the past decade. Enjoy!
http://freshmedia.ca/media/FMTopTen.pdf